I recently worked with a client on their growth strategy.
This client was relatively small, and had developed a thriving business based on the customer value proposition of close customer relations, and developing tailored solutions that worked well. The client had a practice of constantly checking in with its customers, even when there appeared to be nothing to talk about, and this served them well.
But this company wanted to grow itself. It was exhausting its initial market space, and was looking to new ones.
We worked together to develop the business growth objectives, mission, vision, and its customer value proposition. We specifically stated what it was that kept their customers returning to them rather than courting the competition.
Our strategic alternatives for growth were ten distinct options, and using selection criteria, we came up with four priority initiatives.
We developed execution plans for each of the four options. The exercise clarified the growth path for the company, and enabled them to take real and decisive action for growth.